Can OMS bring competitive advantage to modern Omni-channel Retail?

6 min read

Thriving retailers must embrace a state of almost constant change – it’s exhausting! Back in the day organising your e-commerce arm into an efficient part of your multi-channel operation was a major achievement. Now you need to make sure you’re offering a truly omni-channel experience.

What do we mean by this?

In brief, omni-channel distribution makes inventory available in full at all times across all channels – from warehouse to store. This flexibility means stores can be re-stocked, returns processed and orders fulfilled from anywhere…that’s a difference your customers will certainly notice. Here’s a quick definition checklist …


Definition: In a multi-channel approach, a retailer operates and interacts with customers through multiple independent channels.

Characteristics: Each channel (e.g. physical stores, website, mobile app) operates separately, often with its own inventory, pricing, and customer experience.

Customer Experience: Customers may have different experiences and encounter inconsistencies when transitioning between channels.


Definition: Omni-channel retail integrates and aligns various channels to provide a seamless and cohesive customer experience.

Characteristics: All channels are interconnected, offering a unified and consistent experience. Inventory, pricing, and promotions are often synchronized across channels.

Customer Experience: Customers can transition between channels seamlessly, and their interactions are cohesive, allowing for a more integrated and holistic shopping experience.

Solving the problem

But how do we get from multi to omni-channel? For a start it sounds expensive?

The technology your company adopts is crucial to solving this problem. And if it sounds unlikely that a single piece of tech can do all this then we’re here to tell you otherwise. And not only is it within your grasp on a relatively modest budget, you don’t need a dedicated IT team to do it. Modulus 365 Order Management System gives you the stability, visibility and scalability you need to provide that competitive edge.

At its core, Modulus is a centralized platform that enables retailers to efficiently manage and process orders from diverse channels, whether they originate from physical stores, e-commerce platforms, or mobile apps. The significance lies not only in order processing but also in orchestrating a harmonized and synchronized customer journey. By integrating and streamlining order fulfilment processes, Modulus empowers retailers to optimize inventory management, reduce shipping times, and enhances overall operational efficiency.

High Vis at all times

High vis is not just a jacket you wear in the warehouse! You will benefit from a unified view of inventory across all channels allowing you to prevent stockouts, reduce overstock situations, and ultimately enhance customer satisfaction. Moreover, with a centralized OMS, businesses can implement dynamic pricing strategies, promotions, and personalized offers seamlessly across various touchpoints, ensuring a consistent and engaging experience for customers regardless of their chosen channel.

By facilitating a seamless shopping experience, optimizing operations, and fostering greater customer loyalty, Modulus becomes a strategic tool that empowers you as a retailer to stay ahead in the omnichannel race.

An Order Management System plays a pivotal role in satisfying the diverse needs of various roles and personas within a retail organization. Let’s explore how Modulus addresses the specific requirements of individuals across different functions, from finance to the CEO to order fulfilment teams:


Cost Optimization: Finance professionals are concerned with cost management and efficiency. Modulus provides real-time visibility into inventory levels, order status, and fulfilment processes, allowing finance teams to optimize costs associated with storage, shipping, and overall order fulfilment.

Accurate Reporting: Modulus generates comprehensive reports on sales, order trends, and inventory turnover. This data empowers finance teams to make informed decisions, manage budgets effectively, and ensure financial health.


Strategic Decision-Making: For CEOs, strategic decision-making is paramount. Modulus provides a holistic view of the entire order lifecycle and customer journey, enabling CEOs to make data-driven decisions that align with the company’s overarching goals and growth strategies.

Customer Experience Enhancement: CEOs are often focused on enhancing the overall customer experience and Modulus facilitates a seamless and consistent customer journey by ensuring accurate inventory, timely order fulfilment, and personalized customer interactions.

Order Fulfilment Teams

Efficient Operations: Order fulfilment teams benefit significantly from Modulus as it streamlines and automates order processing. It helps in reducing manual errors, minimizing delays, and ensuring that orders are fulfilled accurately and promptly.

Inventory Management: Modulus centralizes inventory management, providing real-time updates on stock levels. This aids fulfilment teams in preventing stockouts, optimizing stock replenishment, and maintaining a balance between demand and supply.

The Modulus Difference

By harnessing our state of the art technology you can meet the retail challenges that keep you up at night. But sometimes it’s people that make the difference and it’s our years of experience delivering real change with well-known retail names that is our secret sauce. Book a discovery call with one of our experts and we can start you on your journey to the kind of omni-channel excellence that brings competitive advantage and makes you stand out from the crowd. Modulus is the last OMS you will ever need!

Author: Lucy Thorpe
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