Any form of retail relies on connecting customers with products as quickly and affordably as the customer requires. That’s why Modulus 365 can support customers who want to shop in-store or remotely, take their purchases away with them, or have them delivered.
To optimise your inventory and your service to customers, Modulus 365 is able to ship any items from one or more stock locations either direct to your customer, to a store, or to a DC. You have total control over the system configuration to prioritise service, operating cost, or find the best compromise to drive profitability.
This client started with some stores and a very separate website. Over 2 years, using Modulus 365 to linked everything together, they doubled their sales value, and that’s not all…
Switching to Modulus 365 enable Click & Collect with minimal website development time, and created a whole new experience for customers, and staff! The Multichannel Director said: “Suddenly traffic rose in stores, customers browsed and shopped rather than simply picking up a parcel, and store staff learned how integrated digital marketing could benefit store sales, after which email capture and permissioning rose to over 75%.”
Setting up tablet-based ordering gave stores the ability to offer fast-tracked delivery of non-stocked items to customers, either for home delivery, or next-day store collection. “This transformed our sales as customers could now get personal service, but on the full product offer, not just items our small store was ranged for” said one store manager. “It also gave head office clues on how to improve our allocations, and customers loved the ease of trying on, keeping or returning, and receiving any refund on the spot.”
The client CEO said recently: “We set out to take advantage of some stock-keeping shortcomings, and solve some operational challenges. What has actually happened is much more than that. Now, everybody thinks “multichannel”, our customers see shopping with us as a seamless brand experience, and our numbers prove the value the change in attitude on both sides of the counter or screen”