Avoid Black Friday chaos – how not to get caught out at peak

by: Anthony Williams

1 year ago

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5 min read

With Black Friday coming up fast retailers are currently highly focussed on making sure they deliver the best possible service for their customers at this vital part of the year.

Many in the business will be trusting their current systems not to let them down and even if there are doubts, there isn’t really much time to switch it up now. That can be an uncomfortable feeling to live with!

To avoid that sinking sensation again next year we recommend making a date with yourself to update your pick, pack and ship processes for the digital era. Bookmark this video Q & A, start talking to digital providers and don’t leave it another year to put things right!

Question and Answer with Shiva Kumar – founder of Modulus 365 the only Order Management Systems you will ever need.

For those of you who prefer to get your information as text here is a summary.

Question and Answer with Shiva Kumar – founder of Modulus 365 the only Order Management Systems you will ever need.

Say we have one stock set that is exposed to various different sales channels – for example 100 units of stock we want to sell. We, as a retailer want to sell that stock with the maximum possible profit margin.

We don’t want to leave it until the end of the season and then put it on sale at 60% off. So with that in mind, all the stock is exposed to all possible sales channels, marketplaces, online stores, everything. The challenge comes when the technology and the underlying systems aren’t in sync or they don’t update each other in time and when one unit is sold in one place through one channel, it is not updated in the other.

So what happens is, the retailer ends up over-selling the stock that they have. Which is in one way a good problem to have because you sold all your stock. But on the other hand, it comes back and bites us because the customer is going to be extremely disappointed – they want the product you promised to sell them – that you took money for and have not delivered. That’s going to come back and bite you via bad customer reviews and it’s going to affect the morale of the hardworking team..

I have two decades of experience in multi-channel retail and I’ve seen a number of Black Fridays across the many businesses that I’ve worked with. And this is why I have built Modulus as a cloud first product, which is very elastic and can expand when sales are at their peak.

Recently we managed to fulfil 25,000 orders a day for a particular client for Black Friday. And that all happened seamlessly. Nobody had to pick up the phone and say, hey, we’re getting orders through the roof, so please expand our capacity. No such thing. It just expands and contracts according to demand. Sometimes Black Friday will be your biggest campaign, for some it is Boxing Day. So it can be one or the other. But the key thing is that the product has been built to be very scalable and elastic.

My mission with Modulus is to relieve retail businesses from stress around technology relating to multi-channel order fulfilment. Basically, unshackle the business and remove dealing with miniscule tech issues so you can focus more on growth. That’s the mission and objective of Modulus which is my product.

So retailers with Modulus can connect to various sales channels including B to B; pick, pack and ship their orders and get the data fed back into their ERP to balance the books and run reports and then pump the same data back into the CRM to retarget their customers to increase their sales. So that’s the entire

objective of Modulus, which runs off the cloud with automated processes.

We hope your Black Friday goes well and if you want to ensure you don’t get caught out by surges in demand next time please book a call with us. Shiva would be delighted to talk to you about your particular retail business needs.

Author: Anthony Williams

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